Have you ever closed a website tab because it is inconvenient, too colorful, or completely not mobile-friendly? We are sure that you have.

One of the most important factors in the perception of any website is its interface. It is not only a pleasant and aesthetic look, but also a thoughtful interaction with the user. Each element should have a mission, each click has its purpose.

Let’s figure out what to do so that your interface not only looks good, but also works well.

• Simplify the interface.
  The fewer steps to achieve the goal, the better. Consider the “one-click” principle and avoid unnecessary windows and transitions. A good user interface is a language that any user should understand. If the user spends a lot of time trying to understand it, it may indicate a bad design.
• Reflect the brand.
  A good interface is not a set of features, but a reflection of the brand. Its design should reflect the company’s identity and create a positive impression. Colors, fonts, graphics - all this should correspond to the brand concept. Bad design can create the wrong impression about your company and affect the desire of customers to interact with your business.
• Make your design responsive.
  Responsive design that adapts to the size of the screen makes using the website comfortable for the user with any device. Consider that most users interact with products through mobile devices, and so a non-responsive interface may be unreadable or cause other difficulties.
• Establish interaction with users.
  Get to know your audience, understand their needs and issues. Collect and analyze feedback, adapt and improve the interface based on the experiences of real people. If you do not want to risk, you can test the website by involving a QA specialist.

The difference between a good and bad website interface is like the difference between a fairy tale and a nightmare. A beautiful interface is a magical fairy tale that does not cause fatigue and leads users to what they want. Bad design is a nightmare that can scare you off and tire you out in minutes.